Interesting statistics

• > 6 billion people worldwide now have mobiles
• > 1.3 billion use the mobile web, Asia in the lead
• 25% of the US mobile web users are mobile only
• Mobile ad spend will be >$21 billion by 2015
• Most used apps include games, news, maps, social networking and music (US)
• 1 in 4 apps once downloaded are never used again

What is AppBeat

AppBeat is a 90 second weekly video series led by you that is designed to keep you up-to-date with what is going on in the mobile industry.

Why it’s needed

The mobile industry is changing fast and it can be hard to stay up to date – to stay current you need to make the right decisions – so you need to be informed.

Each week we’ll be talking to industry insiders and leaders – we’ll get to grips with current trends, see what’s working and what isn’t, and answer the questions you may have.

How AppBeat works

Subscribe to our newsletter and get your weekly dose of the mobile world.

Partnership

AppBeat is the product of a  strategic collaboration between 5 Star Lives, a consultancy that helps clients grow by bridging the worlds of business and technology strategy, and Nylon Films, one of London’s premiere full-service video production companies, with a global reach.  Seeing a clear need for an accessible resource covering the mobile technology sector, the firms have joined forces to deliver the best the web has to offer on this topic in a way that is fun, easy to digest and always cutting-edge.