“We’ve deployed [x] devices…what do we do next?” When clients ask this question, Sarah Weller, Marketing Manager of Mubaloo, says it’s time to review their entire mobile strategy. Between legacy systems on mobile, backend optimisation and more, a wave of concerns arise, proving that mobile integration isn’t always so straightforward.
In this week’s episode, Weller expands on these problems by explaining why realistic expectations-alongside analytics-can help businesses use suites of apps to offer mobile ROI.
As mobile has infiltrated the workforce, security concerns were common. Today, global governments argue whether iPhones or Blackberries should be their uniform handset. But Mubaloo Marketing Manager Sarah Weller says security isn’t the only reason mobile has revitalised the workforce.
In this week’s episode, Weller explains how smartphones, tablets and, most importantly, mobile apps increase employee communication and global market competition.
Last week, Phil Gault explained why mobile offers opportunities once thought to be gone. This week, he offers a U.S. case study-Nieman Marcus-as an example of a store app that allows individual shoppers to build relationships with in-store assistants. But his recommendations don’t end there.
Which retailers “both retain and reshape their core proposition for the mobile customer?” Who has done the best job of linking the mobile customer journey? This week, Gault outlines how you can learn from the best and offers tips to shape your mobile loyalty scheme.
Despite so many industry changes, email marketing has never lost its touch-but how will email consumption on mobile change that? When “failure is free,” there is little to lose. Yet the marriage of two very personal channels-email and mobile-means consumers won’t accept email marketing on mobile unless it’s genuine, contextual, and personal.
The needs surrounding customer loyalty schemes haven’t changed, but attitudes around them have. With supply of competition having accelerated through e-commerce and m-commerce, consumers now have control of digital democracy like never before-and expectations about how customers will see loyalty rewarded have changed.
With app development costs so high, monetisation is essential. Yet many mobile marketers tend to see high download numbers as success, only to wonder why their apps haven’t achieved this goal. The truth is that many apps aren’t meant for the masses and would do best to be downloaded by a low number of highly engaged users who can be counted on for in-app or in-store purchasing.
In this week’s episode, Libby Robinson, Global Commercial Director for M&C Saatchi Mobile, offers her top three tips for mobile monetisation to tell you how you can navigate the mobile media, tech and CRM landscape to know what works for your unique brand.
On-screen and in-app ads “will be hugely exciting in 2013.” Why? Because mobile marketers can now target consumers not only in their most personal environment-their mobiles-but also based on interests, handsets and more. In fact, this rich media offers capabilities typically exclusive to branded apps, just by opening a banner. Does this mean the two are mutually exclusive?
In this week’s episode, Libby Robinson, Global Commercial Director of M&C Saatchi Mobile, explains how keeping rich media central to your mobile marketing budget can help you map the consumer journey, providing “a story from where to start your mobile strategy.”
Between Apple’s App Store, Google Play and BlackBerry, 2.7 billion app downloads occur per month. And with a mere 20% of global consumer/health care apps receiving more than 1,000 downloads, building a branded app can’t come first in your mobile strategy.
In this week’s episode, Libby Robinson, Global Commercial Director for M&C Saatchi Mobile, explains the top problem she sees clients struggle with, and shares how you can leverage already successful strategies for your own work.
“Shiny products” are good, but Ben Maynard argues, “Too much tech PR is overly reliant on the product.” Instead, the Managing Director of UK Technology Practice at Burson-Marsteller tells clients to build their reputation beyond their products. This entices everyone from consumers to key influencers in tech, journalism and social media to engage not only with your products, but your company values.
In this week’s episode, Maynard explains how to get your mobile message across and make the most of networking at trade shows and beyond.
CES and Mobile World Congress “are no longer just technology shows.” With major media outlets covering both events, their mission to bring mobile to the world has succeeded. In this week’s episode, Ben Maynard, Managing Director of UK Technology Practice at Burson-Marsteller, offers his recap of 2013 CES— and makes predictions for Barcelona’s upcoming Mobile World Congress.