The decline in print news has aided the digital market; The NY Times Co.’s digital revenue increased 11% from last quarter, aided by it’s mobile presence. The NYT mobile offering includes video and slide shows, a “Learning English” function for non-native speakers, and those infamous crossword/sodoku brain busters.See More
Topshop’s app makes e-commerce a breeze while also enriching the high-street experience. Users can scan product codes to snag exclusive, location-based promotions and find out-of-stock items at other stores . Facebook Messenger integration adds a social dimension to the app, plus an e-Notebook acts as a wish list for future in-store or digital purchases. Brilliant example of mobility coming to the retail environment. Available on iOS.
This is a great tool to showcase a video of your iPhone or iPad app. Just download the app to your PC or Mac, connect using your iOS device and voila it is mirrored on your screen. The record function means you can save your video. Trial for free, but note it is $14.99 (I have found it invaluable).
Cult lolly brand Chupa Chup got it right when it develped its Lol-a-Coaster game app for iOS.
Users race cartoon Chupa Chuck through the great rollercoasters of the world, gaining speed and points based on the number of Chupa Chups he successfully chomps.
The app is a great example of how a brand can maximise handset real estate by delivering a fun and addictive mobile touchpoint.