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02 May 2013
"We've deployed [x] devices...what do we do next?" When clients ask this question, Sarah Weller, Marketing Manager of Mubaloo, says it's time to See more
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11 Apr 2013
As mobile has infiltrated the workforce, security concerns were common. Today, global governments argue whether iPhones or Blackberries should be See more
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04 Apr 2013
Last week, Phil Gault explained why mobile offers opportunities once thought to be gone. This week, he offers a U.S. case study-Nieman Marcus-a See more
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28 Mar 2013
Despite so many industry changes, email marketing has never lost its touch-but how will email consumption on mobile change that? When "failure is See more
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01 Mar 2013
The needs surrounding customer loyalty schemes haven't changed, but attitudes around them have. With supply of competition having accelerated thr See more
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21 Feb 2013
With app development costs so high, monetisation is essential. Yet many mobile marketers tend to see high download numbers as success, only to wo See more
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14 Feb 2013
On-screen and in-app ads "will be hugely exciting in 2013." Why? Because mobile marketers can now target consumers not only in their most persona See more
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07 Feb 2013
Between Apple's App Store, Google Play and BlackBerry, 2.7 billion app downloads occur per month. And with a mere 20% of global consumer/health c See more
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29 Jan 2013
“Shiny products” are good, but Ben Maynard argues, “Too much tech PR is overly reliant on the product." Instead, the Managing Director of See more
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